KOTLER, Philip Armstrong, Gary
Principles of marketing /
[by] Philip Kotler, Gary Armstrong
- 10th ed.
- New Delhi Prentice- Hall 2003
- xxv, 661p.
Appendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19
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Marketing Management
658.8 / KOT