Brassington, Frances Pettitt, Stephen <br/><br/>
Principles of marketing 
/  Frances Brassington,P Stephen Pettitt 
 - 4th ed. 
 - Harlow  Pearson Education  2006 
 - xxxi, 1264 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>273695592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BRA