KEEGAN, Warren J. <br/><br/>
Principles of global marketing 

 - New Jersey  Prentice-Hall International  Inc.  1997 
 - xxi, 421 p. 
<br/><br/><label>ISBN: </label>136066828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE