Dyer, Robert F. <br/><br/>
An Analytic approach to marketing decisions 

 - New Jersey  Prentice hall  1991 
 - xiii, 368 p. 
<br/><br/><label>ISBN: </label>013558826X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing decision making
<br/><br/><label>Dewey Class. No.: </label>658.8  / DYE