Arikan, Akin <br/><br/>
Multichannel Marketing:  Metrics and methods for on and offline success / 
[by] Akin Arikan 
 - Indianapolis  Wiley Pub.  2008 
 - xxiv, 288 p. 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>047023959X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Multilevel marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / ARI