MODERN marketing management / 
edited by B.S.Bhatia, G.S.Batra 
 - New Delhi  Deep& Deep  2001 
 - xiv, 325 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8171009581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOD