PIERCY, Nigel <br/><br/>
Market-led strategic change: transforming the process of going to market / 
[by] Nigel Piercy 
 - 2nd ed. 
 - Oxford  Butterworth-Heinemann  1997 
 - xiv, 665 p.- 
 - Butterworth-Heinemann marketing series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>750632852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIE