Kerin, Roger A. Hartley, Steven W. Rudelius, William
Marketing: the core
/ Roger A.Kerin, Steven W.Hartley, William Rudelius
- 5th ed.
- New York McGraw-Hill/ Irwin 2011
- xlvii, 507 p.
Includes glossary and index.
9780078028922
Marketing
658.8 / KER