BEARDEN, William O. Ingram, Thomas N.   Laforge, Raymond W. <br/><br/>
Marketing: principles and perspectives / 
by]William O.Bearden, Thomas N.Ingram, Raymond W.Laforge 
 - 2nd ed. 
 - Boston  Irwin/ McGraw-Hill  1998 
 - xxxvi, 615 p.- 
 - Irwin/ McGraw-Hill series in marketing .
<br/><br/> Includes appendixes, glossary & index.<br/> 
<br/><br/><label>ISBN: </label>256218978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA