SCHOELL, William F. Guiltinan, J.P. <br/><br/>
Marketing: contemporary concepts and practices 
/[by] William F.Schoell, Joseph P.Guiltinan 
 - 3rd ed. 
 - Boston  Allyn and Bacon  1988 
 - xxv, 762 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>205105696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH