Hoffman, K. Douglas [et al.] <br/><br/>
MARKETING:   best practices 
/  K. Douglas Hoffman ...[et al.] 
 - 2nd ed. 
 - [Australia]  South-Western  2003 
 - xxii, 647 p. 
<br/><br/> Includes appendix, glossary & indexes 
<br/><br/><label>ISBN: </label>981243898X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR