PRIDE, William M. Ferrell,  O.C. <br/><br/>
Marketing: basic concepts and decisions 
/[by] William M.Pride, O.C.Ferrell 
 - 4th ed. 
 - Boston  Houghton Mifflin  1985 
 - xxix, 752 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>395357098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI