WATKINS, Charley Marketing, sales and customer services: understanding the theory and practice of selling through service / [by] Charley Watkins - Delhi A.L.T.B.S Pub. 2002 - x, 348 p.- Includes appendixes and index. ISBN: 8174731482 Subjects--Topical Terms: Marketing Management Dewey Class. No.: 658.8 / WAT