MASON, Ralph E. Rath, Patricia Mink Marketing& distribution /[by] Ralph E. Mason, Patricia Mink Rath, Herbert L.Ross - 2nd ed. - New York McGraw-Hill 1974 - ix, 566 p. Includes glossary & index. ISBN: 70406901 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / MAS