WALKER, Orville C. <br/><br/>
Marketing strategy: Planning and implementation 

 - 2nd ed. 
 - Boston  Irwin/McGraw-Hill  1996 
 - xxiv, 392 p. 
<br/><br/><label>ISBN: </label>256136920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAL