Walker, Orvile C. Jr. [et al] <br/><br/>
Marketing strategy: a decision-focused approach 

 - 5th ed. 
 - Boston  McGraw-Hill / Irwin  2006 
 - xx, 346 p.- 
 - McGraw-Hill / Irwin serews in marketing .
<br/><br/><label>ISBN: </label>71116745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR