LUCK, J.David <br/><br/>
Marketing strategy and plans 
/ [by] David J.Luck, O.C.Ferrel 
 - 2nd ed. 
 - New Jersey  Prentice-Hall  1985 
 - xvi, 591 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>135583624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LUC