TULL, Donald S. <br/><br/>
Marketing research: measurement & method 

 - 5th ed. 
 - New York  Macmillan  1990 
 - xxii, 836 p. 
<br/><br/><label>ISBN: </label>24218219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / TUL