MALHOTRA, Naresh K <br/><br/>
Marketing research: an applied orientation 

 - 4th ed. 
 - New Delhi  Prentice-Hall  2005 
 - xxix, 713 p.+ CD-ROM 
<br/><br/> Include Index,Notes,  Appendix 
<br/><br/><label>ISBN: </label>8120327446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL