KINNEAR, Thomas C. <br/><br/>
Marketing research: an applied approach 

 - 4th ed. 
 - New York  McGraw-Hill  1991 
 - xxi, 856 p.- 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>70347573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KIN