AAKER, David. A Kumar, V Day, George, S Marketing research / [by]David A. Aaker, V. Kuma, George S.Day - 7th ed. - New York John Wiley 2001 - xvi,751 p. Includes appendixes, glossary & index. ISBN: 9971513897 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / AAK