AAKER, David. A Kumar, V Day, George, S <br/><br/>
Marketing research 

 - 5th ed. 
 - New York  John Wiley  1995 
 - xvi,783 p. 
<br/><br/> Include Glossary 
<br/><br/><label>ISBN: </label>471552542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK