AAKER, David A. <br/><br/>
Marketing research 

 - 5th ed. 
 - New York  John Wiley  1995 
 - xvi, 783 p. 
<br/><br/><label>ISBN: </label>471552542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK