Mason, Ralph E. Rath, Patricia Mink  	 Husted, Stewart W. <br/><br/>
Marketing practices and principles 
/ Ralph E.Mason, Patricia Mink Rath, Stewart W.Husted 
 - 4th ed. 
 - New York  McGraw-Hill book  1986 
 - viii, 439 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70407053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAS