McDONALD, Malcolm <br/><br/>
Marketing planning for services 

 - Oxford  Butterworth- Heinemann  1996 
 - x, 364 p. 
<br/><br/><label>ISBN: </label>750630221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAC