Jain, Subhash C. <br/><br/>
Marketing planning & strategy 

 - Ohio  South-Western pub.  1997 
 - xviii, 844 p. 
<br/><br/><label>ISBN: </label>538852836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI