KOTLER, Philip <br/><br/>
Marketing management: analysis, planning, implementation, and control / 
[by]Philip Kotler 
 - 9th ed. 
 - New Delhi  Prentice- Hall  1998 
 - xxxvii, 789 p. 
<br/><br/> Appendix: p. A 1- A 13; Index: p. I 1- I 35 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT