KOTLER, Philip <br/><br/>
Marketing management: analysis, planning, implementation, and control 
/[by] Philip Kotler 
 - 8th ed 
 - New Delhi  Prentice-Hall  1996 
 - xxix, 801 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT