KOTLER, Philp <br/><br/>
Marketing management: analysis, planning, implementation and control 

 - 8th ed. 
 - New Jersey  Prentice-Hall  1994 
 - xxix, 801 p. 
<br/><br/><label>ISBN: </label>130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT