KOTLER, Philip <br/><br/>
Marketing management: analysis, planning and control 
/[by] Philip Kotler 
 - 5th ed. 
 - London  Prentice-Hall  1984 
 - xxi, 794 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>135580242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT