BOYD, Haper.W., Jr. Walker, Orville.C., Jr. Larreche, Jean Claude
Marketing management: a strategic approach with a global orientation /
[by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche
- 2nd ed.
- Chicago Irwin 1995
- xvi, 555 p.-
- Irwin series in marketing .