MARKETING management: a South Asian perspective 

 - 13th ed. 
 - Delhi  Pearson Education  2009 
 - xlvii, 647 p. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR