Kotler, Philip <br/><br/>
Marketing management / 
[by] Philip Kotler 
 - 11th ed. 
 - Delhi  Pearson Education  2003 
 - xxix, 706 p. 
<br/><br/> Index: p. I1-I30. 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT