KOTLER, Philip <br/><br/>
Marketing management 

 - 12th ed.,EEE 
 - New Delhi  Prentice-Hall  2006 
 - xxxvii, 729p. 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT