KOTLER, Philip <br/><br/>
Marketing management 

 - 8th ed. 
 - Englewood Cliffs  Prentice hall  1994 
 - vii, 627 p. 
 - Test item file .
<br/><br/><label>ISBN: </label>137244770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT