HOLLOWAY, Robert J. Hancock, Robert S. Marketing in a changing environment /[by] Robert J.Holloway, Robert S.Hancock - 2nd ed. - New York John Wiley 1973 - xv, 716 p.- - Wiley marketing series . Includes references and index. ISBN: 471407097 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / HOL