LAZARUS, George <br/><br/>
Marketing immunity: breaking through customer resistance 

 - Illinois  Dow Jones-Irwin  1988 
 - ix, 184 p. 
<br/><br/><label>ISBN: </label>870949497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAZ