Kotler, Philip <br/><br/>
Marketing essentials 
/ Philip Kotler 
 - New Jersey  Prentice-Hall  1984 
 - vi, 356 p. 
<br/><br/><label>ISBN: </label>135572576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT