HISRICH, Robert D. <br/><br/>
Marketing decisions for new and mature products 

 - 2nd ed. 
 - New Jersey  Prentice-Hall  1991 
 - xiv, 516 p. 
<br/><br/><label>ISBN: </label>675206472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HIS