O'dell, William F. <br/><br/>
Marketing decision making  : Analytic framework and cases 
/ William F. O'Dell... [et.al.] 
 - 3rd ed. 
 - Cincinnati  South-Western Pub. Co.  1984 
 - vi, 461 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>538195207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-decision making
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAR