SMITH, P.R. Taylor, Jonathan <br/><br/>
Marketing communications: an integrated approach / 
[by]P.R. Smith, Jonathan Taylor 
 - 3rd ed. 
 - New Delhi  Kogan page  2003 
 - xvi, 640 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8175542330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication- marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI