Enis, Ben M., comp. <br/><br/>
MARKETING classics: a selection of influential articles 

 - 7th ed. 
 - Boston  Allyn and Bacon  1991 
 - xii, 578 p. 
<br/><br/><label>ISBN: </label>205129242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR