KOTLER, Philip <br/><br/>
Marketing an intoduction 

 - 3rd ed. 
 - New Jersey  Prentice Hall  1993 
 - xxiv, 632 p. 
<br/><br/><label>ISBN: </label>135545935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT