CHURCHILL, Gilbert, Jr. Peter, J. Paul <br/><br/>
Marketing : creating value for customers / 
[by] Gilbert A.Churchill., Jr., J.Paul Peter 
 - 2nd ed. 
 - Boston  McGraw-Hill  1998 
 - xxiv, 630 p. 
<br/><br/> Includes appendex, glossary & index. 
<br/><br/><label>ISBN: </label>72369221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHU