Zikmund, William <br/><br/>
Marketing 

 - 3rd ed. 
 - New York  John Wiley & Sons  1989 
 - xxvi, 694 p. 
<br/><br/><label>ISBN: </label>471631094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK