MANDELL, Maurice I. ROSENBERG, Larry J. <br/><br/>
Marketing 
/[by] Maurice I.Mandell, Larry J.Rosenberg 
 - 2nd ed. 
 - Englewood Cliffs  Prentice-Hall  1981 
 - xviii, 653 p. 
<br/><br/> Includes appendixes, glossary and index. 
<br/><br/><label>ISBN: </label>135562252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAN