Keegan, Warren J. Moriarty, Sandra E. Duncan, Thomas R. <br/><br/>
Marketing / 
Warren J.Keegan, Sandra E. Moriarty, Thomas R. Duncan 
 - 2nd ed. 
 - New Jersey  Prentice Hall  1995 
 - xxviii, 743 p. 
<br/><br/> Includes appendix, glossary and index 
<br/><br/><label>ISBN: </label>13163872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE