GILES, G.B. <br/><br/>
Marketing 

 - 5th ed. 
 - London  Pitman  1991 
 - 294 p. 
<br/><br/> Includes appendix and index 
<br/><br/><label>ISBN: </label>712110224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GIL