Evans, Joel R. <br/><br/>
Marketing 

 - 5th ed. 
 - New York  Macmillan pub.  1992 
 - xxvii, 737 p. 
<br/><br/><label>ISBN: </label>23342501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA