ETZEL, Michael J Walker, Bruce J. Stanton, William J. <br/><br/>
Marketing / 
by Michael J.Etzel, Bruce J.Walker, William J.Stanton 
 - 11th ed. 
 - Boston  Irwin/McGraw-Hill  1997 
 - xxi, 624 p.- 
 - McGraw-Hill series in marketing. .
<br/><br/> Appendix: p. B1-B14; Reference: p. N1-N19; Glossary: p. G1-G17; Index: p. I1 -I32. 
<br/><br/><label>ISBN: </label>70189544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ